Press release in English

HABITARE

Eero Aarnio – 80 Bubbly Design Years

We would like to welcome You to celebrate Eero Aarnio’s decades of ideas at our joint exhibit space 7t31, Habitare Ahead! Hall, September 12-16, 2012.

Happening at the space:
Wednesday, September 12 at 12:00 noon to 1:00 pm. – Press Conference
- Eero Aarnio interview
- Copacabana guitar sounds
- Celebration toast

In honor and celebration of the always innovative, always new and always in-style Eero Aarnio (b. July 21, 1932), we are glad to showcase some of his latest ideas as seen through his formidable body of work.

As an international platform, Habitare Ahead! is a great vehicle to bring together export companies and Eero Aarnio is the common denominator for them all – tying their collections together with his own, unique design esthetic.

His pieces have conquered the world and its museums, publications and homes. Yet, there are still ample things to do to increase their audience and to spread their message.

We will gather show visitor memories and experiences about Eero’s pieces. For many, these pieces evoke something from the past whereas some may discover a new friend, new dimensions.

One of Eero’s iconic designs, Pony, is already starting to celebrate its upcoming birthday. Since its conception 40 years ago, the original design has been recreated and re-envisioned into a smaller Pony as well as jewelry and tabletop pieces. You can even buy Pony by the yard! We cannot wait to see where Eero takes Pony before it turns 50!

Eero Aarnio is truly a legendary designer and as such, he is a great motivator for all the up-and-coming young designers, looking at the Helsinki World Design Capital 2012 and wondering what future holds for them. As a designer, you must stay true to yourself and to bring your own self to your work without compromises.

The cooperation launch at Habitare Ahead! is a kickoff for future collaborations and we look forward to working together in both the international and the domestic arenas.

For more information, please visit us at our space 7t31 Brands Scandinavia/Design Eero Aarnio or contact any Eero Aarnio marketing and retail partner.

BRANDS SCANDINAVIA

Functional and fun, durable and beautiful. This is what Brands Scandinavia is about. We grouped together some of Scandinavia's top designers and turned their ideas into products. Contemporary Northern designs and clean lines define us and we want you to enjoy them in your everyday living. Genuine designer goods - bedding, bath linens, home accessories, lamps, bags and stationery are now within everyone’s reach.
www.brandsscandinavia.com

www.DesignEeroAarnio.com - Official Webshop

"Here you can find my latest Design and all Original Classics" -Eero Aarnio
SHOP and SHOWROOM HELSINKI, Erottajankatu 19, 00130 Hki.
www.DesignEeroAarnio.com

EUROKANGAS

Part of a 65-year-old family business, Eurokangas Oy is the market leader in fabric retail and services in Finland. Eurokangas has 31 stores in all major cities while Eurokangas Pro caters to the interior decoration needs of businesses. The annual sales are over 30 million euro and the company employs over 400 people. In addition to large variety of fabrics Eurokangas offers it's customers the full service in interior design, from textiles and design to execution and set up. Eurokangas Pro provides flexible, full-coverage interior solutions for all spaces.

Meters and meters of Eero Aarnio

The autumn of 2012 brings the familiar characters of Eero Aarnio's designs to textiles. These new Moose, Ghost, Auto and Racer themed multi-purpose cotton fabrics are only available at Eurokangas. The new patterns of the ZOO Collection will be on display at Habitare 2012 and also at every Eurokangas store throughout the country.
www.eurokangas.fi

INNOJOK - Innolux design

Innolux Design collection presents Finnish lighting design in its purest form. Collection consists of Finnish design light fixtures of modern and classic style. World famous contemporary Finnish designers are behind the collection which also includes a wide selection of well-known genuine design classics. Innolux Design lamps ensure excellent illumination and a warm ambiance for both home and public interiors.
www.innojok.fi

LUMOAVA

Lumoava is the epitome of Finnish design and jewellery making. Lumoava births out of the Nordic air and its rugged landscape. It stands for quality design and boldly praises itself for being unique.
www.lumoava.fi

PLASTEX DESIGN

PlastexDesign (part of the 1936 est. Plastex) is the new platform for creating design products together with the top designers. Every product has a unique design story and own philosophy background which builds up the value of the design and beauty. Our aim is to Design Your Everyday Life!
www.plastexdesign.com

09/2012